Page Explorer is a powerful tool that provides valuable insights into the performance of individual pages on your website. It can help you understand how well your site is ranking for various keywords, as well as provide detailed data about clicks, impressions, click-through rate (CTR), and average position. Here is a step-by-step guide on how to use Page Explorer.
Access Page Explorer
To begin, you'll need to access Page Explorer. website > SEO > page explorer
Understand the Data
Once you've accessed Page Explorer, you'll see a list of all the pages on your website. For each page, you'll see the following data:
Clicks: This represents the number of times users have clicked on your page in search results.
Impressions: This is the number of times your page has appeared in search results.
CTR (Click-Through Rate): This is the percentage of impressions that resulted in a click.
Avg Position: This is the average ranking position of your page for the keywords it's ranking for.
Understanding this data can help you identify which pages are performing well, and which ones might need some optimization.
Analyze Individual Pages
To get more detailed data for a specific page, simply click on the URL in Page Explorer. This will open a side window with more information.
In this window, you'll see a list of keywords that the page is ranking for, along with the same data (Clicks, Impressions, CTR, Position) for each keyword. This can help you understand which keywords are driving traffic to your page, and how well your page is ranking for these keywords.
Use the Data to Optimize Your Website
By understanding the data in Page Explorer, you can make informed decisions about how to optimize your website. For example, if a page has a high number of impressions but a low CTR, it might mean that your meta description or title tag isn't compelling enough. Or, if a page has a low average position, it might mean that you need to improve your SEO for the associated keywords.
